Typepad has partnered with a number of companies to offer widgets which allows users to add fuctionality to their blog pages. There are over 20 widgets which amongst other things allow you to show items you have for sale on eBay, sell merchandise you have created on sites such as Zazzle.com or offer email newsletters.

Diigo has puta new spin the old idea (created by Third Voice back in 1999) of being able to put post it notes on websites for other people to see . Now in addition to being able to put a memo on a site, every page you mark up appears in your Diigo bookmark list, along with your comments.

Remember the early days of the internet when everyone started offering "Site Of The Day" awards which were a surreptitious way of getting people to link back to the award givers site. Well SEOmoz are the first people off the blocks with Web 2.0 awards which is getting them lots of buzz. And they haven't done a bad job with 300 website entered into 38 different award categories. If nothing else they deserve their own award for the smart search engine optimization strategy.

Web 2.0 has now gone overground with mainstream media. The front cover article on Newsweek is "Putting The 'We' in Web" looks at how user-content Web sites, like MySpace and Flickr, are taking over the web. Not everyone is so keen on the internet's new favourite buzzword, Infoworld.com has seen a lot of the companies claiming they are Web 2.0 who are nothing of the sort and are only using the buzzword to attract venture capital funding. Whilst Slate.com thinks that Web 2.0 is actually just the internet.

Where else could we start a blog concerned with watching Web 2.0 trends than with some definitions of what Web 2.0 actually is. The best ones I have found come courtesy of Web 2.0 application Wikipedia and Tim O'Reilly the person who actually came up with the buzzword.