Web 2.0 Awards
Remember the early days of the internet when everyone started offering "Site Of The Day" awards which were a surreptitious way of getting people to link back to the award givers site. Well SEOmoz are the first people off the blocks with Web 2.0 awards which is getting them lots of buzz. And they haven't done a bad job with 300 website entered into 38 different award categories. If nothing else they deserve their own award for the smart search engine optimization strategy.