MySpace Has Unnecessary Clicks
Mike Davidson, chief executive of Newsvine believes that if MySpace was designed along the lines of Google it would have far less page impressions:
1. Click over to "GoogSpace", or whatever we want to call it. (+1 page view)
2. Click through to read and reply to all mail (0)
3. Visit a few friends' pages (+3)
4. Edit my profile page (+1)
That's about 5 registered page views. The rest of the interaction comes from XML/HTTP requests.
Here's the same sequence on MySpace:
1. Click over to MySpace. (+1 page view)
2. Log in, because MySpace doesn't remember logins very well. (+2)
3. Click through to read and reply to all mail… about three per mail. (+21)
4. Visit a few friends' pages. (+3)
5. Reload a few pages because of server errors. (+3)
5. Edit my profile page. (+10)